Operational Excellence

We have proprietary business intelligence and yield management tools that enable market leading results. Our experience is exhibited by ramping newly launched hotels to market share and our ability to drive premium segmentation at the expense of less profitable sources of demand.

HHM’s eCommerce Marketing team is at the heart of driving industry-leading and best-in-class web direct contributions to our top-line revenue generation. With an average portfolio web contribution of 30%, especially notable at our independent hotels, web direct bookings continue to be significantly more profitable than OTA bookings. We partner with our Sales, Marketing and Revenue Teams to maximize online visibility, conversions and revenues through an optimal mix of tactical search engine optimization (SEO) and strategic search engine marketing (SEM).
We utilize the latest web technology to implement customized digital strategies that convert visitors into revenue with a range of digital services which support hotel, restaurant and spa. As this exciting space evolves, our technologies and strategies continue to adapt and innovate. Our E-commerce expertise is recognized with brand advisory roles with Marriott, Starwood, Hyatt, and IHG.

With over 100 years in combined experience, our sales management team provides one-on-one coaching and sales training to maintain property-level focus on the bottom line. The sales team creates action plans by property which include weekly, monthly and quarterly oversight. Over the past two decades, our team has developed deep nationwide relationships across consortia, corporate and business transient accounts, tour & travel operators, government, and collegiate sports segments. We work with top producing group and business travel customers nationally and our leaders, who serve on multiple advisory boards, are nationally recognized. Our most powerful advantage, however, is our unrelenting focus on targeting sales using the latest market data and keeping our “feet on the street” to drive relationships and sales.

Our proprietary technology minimizes property costs and allows operators to focus more on driving revenue and superior guest service, making us a preferred provider of accounting services to other third-party management companies. We also deploy proprietary forecasting tools to help ensure dynamic adjustments to our cost models on a real time basis.

We champion a set of core values that fuel the culture at Hersha and connect the principles of our founders to all current employees. We also work exhaustively to identify and select the most talented General Managers and Associates – our most important assets – to carry on these traditions. We have an experienced and focused team of recruitment professionals on staff, plus we provide leadership training and development to all managers across our portfolio.