A Triple Bottom Line Approach to Hospitality
Hersha Hospitality is committed to implementing sustainable and innovative practices that will benefit the environment, our local and global communities, and the performance of our business.
Hersha Hospitality Management has developed and implemented a unique program dedicated to sustainable hospitality. That initiative, EarthView®, is quickly becoming the industry standard for fully integrated environmental and community policies. EarthView delivers environmental and conservation programs that positively impact a hotel operation’s bottom line while simultaneously improving the well-being of our guests, our employees, our communities, and our planet. Through EarthView, we are doing our part to make sustainable hospitality a genuine reality.
Serving People, Planet and Profit
At Hersha, we embrace environmental and community stewardship as an integral part of maintaining and building a successful business. For that reason, we created and branded the EarthView program with a cross-functional team from our properties, our corporate offices, and our brand partners. It is our vision to see the EarthView program evolve into a forum in which new concepts for sustainable hospitality are cultivated and shared industry-wide.
Our approach to sustainability is thoughtful and pragmatic. According to the triple bottom line, the success of our company rests not only on our financial success but also on our contributions to our environment and community. We apply the same analytical approach we use to measure our financial success to measure our environmental and community impact. Since first launching EarthView, we have taken steps to establish and track the metrics that inform us on our progress in these key areas.
The EarthView program complements Hersha’s larger business strategy and ensures that as environmental and social initiatives move from electives to mandates, that Hersha is competitively positioned to meet and exceed those requirements. The EarthView program strengthens Hersha’s position as an industry leader, and provides a competitive advantage moving forward. Through EarthView, we are adding meaningful value for all of our stakeholders.